Yearly Archives: 2015

Content Manager

Allied Effect is looking to grow by 100%, which means we are looking for our 1st employee. Allied Effect has clients in a variety of industries from retail, real estate, and consumer services, to business-to-business and non-profit organizations. If you are looking for a great opportunity with unlimited potential in a small agency this might be the position for you.

 

Job Description

The Content Manager will be responsible for creating, editing, and placing content on multiple client websites and social media accounts. From blog and social media posts, to page content this position will need to research client’s products and services to produce high quality relevant content.

Allied Effect is looking for its first employee to have a diverse set of skills and be willing to learn more. Working for a growing agency will require the Content Manager to work outside of this job description as necessary. Special consideration will be given to those applicants with a passion for brand development, website and graphic design.

 

Desired Skills & Experience

  • Self-motivated and entrepreneurially spirited
  • Excellent organizational skills
  • Detail-oriented with the ability to work well in groups as well as with limited supervision
  • Exceptional writing skills with both long and short form copy
  • Must be comfortable working on multiple projects simultaneously under deadline pressures
  • Outstanding communication skills especially over the phone and email
  • Expertise with Social Media Accounts as well as scheduling software such as Hootsuite
  • Understanding of current SEO best practices
  • Experience managing a website including working with different CMS’ such as WordPress
  • Basic understanding of current HTML/coding standards
  • Comfortable with simple graphic design including understanding of the full Adobe Suite

 

If you feel you fit the requirements above and would like to be considered for the position please email a cover letter, resume, samples of your work, and salary requirements to careers@alliedeffect.com.




National Small Business Week

National Small Business WeekWe know you are bombarded with special weeks and days throughout the year and it is hard to celebrate and join every good cause. Having said that, gear up because it’s National Small Business Week!

Allied Effect is proud to be a small business and we’re even more proud to help all of our small business clients market themselves and get the word out each and every day. National Small Business Week (May 4th – 8th, 2015) is the time to honor the hard work and dedication each and ever Entrepreneur puts into their business day after day. You probably already celebrate you local small businesses without even thinking about it. Buying from local neighborhood businesses is all it takes. This week when you stop for your morning coffee, pickup a few items at the store, grab lunch or dinner with co-workers, family, or friends, take an extra second to thank the owner of the establishment for supporting your community buy running a small business.

A big Thank You! Goes out to all small businesses, not only clients of Allied Effect in Colorado but to all the Entrepreneurs across the United States. Looking for more information about National Small Business Week or want to join in on some of the SBA (Small Business Administration) action? See all the national events and more at their website; www.sba.gov/nsbw/nsbw




Google’s April 21st, 2015 Mobile-Friendly Update

mobile-friendly website

Starting today Google will be boosting the rankings of mobile-friendly websites on mobile devices. In simple terms this means if your website is NOT responsive or mobile-friendly you will see your click-through rate from organic Google search impressions drop from users on mobile devices because your website will be showing up lower in the search rankings compared to websites that are responsive or mobile-friendly.

Technically this change is on a page level, meaning that if some of your website is made of mobile-friendly or responsive pages those pages will not be hurt in the search rankings on mobile devices. Another note is the difference between a responsive website and a mobile-friendly specific version website will not matter according to Google. Both will be equally boosted vs. their non mobile-friendly counterparts as part of this new focus.

This update only affects mobile devices so you will see no change in your desktop and tablet Google rankings based on the responsiveness of your website. While you might not think a lot of your website visitors are on a mobile device you would be very surprised with the actually numbers. Many of the websites Allied Effect manages see 30-40%+ of monthly traffic from mobile devices. If you have any questions about making your website responsive and mobile-friendly please contact us and we will be happy to assist you in transforming your website to a mobile-friendly platform.

Google mobile-friendly

For a more in-depth look into Google’s mobile-friendly update visit their FAQ Blog Post on the subject; http://googlewebmastercentral.blogspot.com/2015/04/faqs-april-21st-mobile-friendly.html

You can also test your website’s mobile-friendliness directly with Google; http://www.google.com/webmasters/tools/mobile-friendly/




Super Bowl Advertising

We know it’s cliché to post a blog about Super Bowl ads the day after the “Big Game” but being a part of the advertising industry you can’t help but get caught up in our fellow agencies putting together some great ads on the biggest stage in US television.  When choosing the best advertising plan companies and agencies both look at what is the biggest “bang for the buck”.  Once you have targeted your market and message the next step is to find out what is the best (read most economically advantages) way to get that message out to your market.  For big brands with big budgets that want to talk to a large section of the market TV advertising is often a great way to get their message to consumers.

What we can’t stop talking about at Allied Effect is how much the price per viewer has gone up for Super Bowl advertising in the recent years.  According to a Forbes article on the subject in the last ten year (2004 – 2014) the ad dollars spent per viewer have gone from $2.09 to $3.00 (inflation has been adjusted for).  Does this mean the Super Bowl audience is worth more then it was 10 years ago?  Has the streaming video content and loss of TV viewership as a whole made the Super Bowl that much more valuable to TV advertisers?  Looking at the last 10 years we would have to say, Yes.  We also want to mention one must take into effect the amount of publicity these advertisers receive for advertising during the Super Bowl.  While they are taking advantage of the most watched single day sporting event in the world they also take into account the extra buzz and attention they receive from great blog post such as this one to the millions of YouTube views that will rack up after the commercial has aired.  It looks to us that advertisers are getting a lot for the almost $4.5 Million average being reported for a 30 second spot during the 2015 Super Bowl.

Ok so what was your favorite ad during this year’s Super Bowl?  The winner at Allied Effect was Squarespace’s DreamingWithJeff.com.  It had great placement early in the game, it was funny, and most importantly for us advertising dorks it had a great followup with the DreamingWithJeff.com website.

Some may get a little tired of hearing all the “news” about Super Bowl commercials but we’re Ok with it as long as advertisers keep working with great agencies to produce good commercials incorporating all the other advertising areas available in today’s market.




Event Marketing

Power World Trade Show ISE Denver 2014I have personally loved event marketing as a way to connect with potential and current customers since I worked for a Top 40 radio station during college.  I started out as an intern for a popular morning show and one of my jobs would be to head out every morning to perform bits or give away concert tickets in town during the morning commute.  I realized very quickly how bad fans of the show wanted to connect with the voice from their radio.  Being the lowly intern who was made to drive around and compete silly tasks had its advantage when fans would come share how much they loved the show and were excited to meet someone from it.

Fast forward a few years and I’m still working with brands who are constantly looking to get their message across to potential customers by going to them.  And guess what I’m still using event marketing and include experiential marketing as part of 99% of the marketing plans I put together for businesses.  We all know how important online and social media advertising is but there is still something to be said for an honest face to face conversation.

Allied Effect finished up a trade show last weekend for a great client who is located in a small mountain town in Colorado.  They are looking to expand their customer base in the Denver metro area so we set them up at the International Sportsmen’s Expo held annually at the Colorado Convention Center.  With the majority of attendees recreating in the mountain towns of Colorado many knew the exact location of the client’s business but had never stopped in.  By brining the client to the customer in their own backyard and marketing to them in an event setting not only were sales made but the client was able to learn from the face to face conversations with customers what to do in order to earn their business.

Event and Experiential Marketing is not only about closing sales it’s about the hands on approach you can only give your customer when you talk to them in person and have them use your product while you facilitate the experience.  Marketing to a person with a person gives you the possibility to make them a life long loyal customer.