Blog Archives

Content Manager

Allied Effect is looking to grow by 100%, which means we are looking for our 1st employee. Allied Effect has clients in a variety of industries from retail, real estate, and consumer services, to business-to-business and non-profit organizations. If you are looking for a great opportunity with unlimited potential in a small agency this might be the position for you.


Job Description

The Content Manager will be responsible for creating, editing, and placing content on multiple client websites and social media accounts. From blog and social media posts, to page content this position will need to research client’s products and services to produce high quality relevant content.

Allied Effect is looking for its first employee to have a diverse set of skills and be willing to learn more. Working for a growing agency will require the Content Manager to work outside of this job description as necessary. Special consideration will be given to those applicants with a passion for brand development, website and graphic design.


Desired Skills & Experience

  • Self-motivated and entrepreneurially spirited
  • Excellent organizational skills
  • Detail-oriented with the ability to work well in groups as well as with limited supervision
  • Exceptional writing skills with both long and short form copy
  • Must be comfortable working on multiple projects simultaneously under deadline pressures
  • Outstanding communication skills especially over the phone and email
  • Expertise with Social Media Accounts as well as scheduling software such as Hootsuite
  • Understanding of current SEO best practices
  • Experience managing a website including working with different CMS’ such as WordPress
  • Basic understanding of current HTML/coding standards
  • Comfortable with simple graphic design including understanding of the full Adobe Suite


If you feel you fit the requirements above and would like to be considered for the position please email a cover letter, resume, samples of your work, and salary requirements to

National Small Business Week

National Small Business WeekWe know you are bombarded with special weeks and days throughout the year and it is hard to celebrate and join every good cause. Having said that, gear up because it’s National Small Business Week!

Allied Effect is proud to be a small business and we’re even more proud to help all of our small business clients market themselves and get the word out each and every day. National Small Business Week (May 4th – 8th, 2015) is the time to honor the hard work and dedication each and ever Entrepreneur puts into their business day after day. You probably already celebrate you local small businesses without even thinking about it. Buying from local neighborhood businesses is all it takes. This week when you stop for your morning coffee, pickup a few items at the store, grab lunch or dinner with co-workers, family, or friends, take an extra second to thank the owner of the establishment for supporting your community buy running a small business.

A big Thank You! Goes out to all small businesses, not only clients of Allied Effect in Colorado but to all the Entrepreneurs across the United States. Looking for more information about National Small Business Week or want to join in on some of the SBA (Small Business Administration) action? See all the national events and more at their website;

Google’s April 21st, 2015 Mobile-Friendly Update

mobile-friendly website

Starting today Google will be boosting the rankings of mobile-friendly websites on mobile devices. In simple terms this means if your website is NOT responsive or mobile-friendly you will see your click-through rate from organic Google search impressions drop from users on mobile devices because your website will be showing up lower in the search rankings compared to websites that are responsive or mobile-friendly.

Technically this change is on a page level, meaning that if some of your website is made of mobile-friendly or responsive pages those pages will not be hurt in the search rankings on mobile devices. Another note is the difference between a responsive website and a mobile-friendly specific version website will not matter according to Google. Both will be equally boosted vs. their non mobile-friendly counterparts as part of this new focus.

This update only affects mobile devices so you will see no change in your desktop and tablet Google rankings based on the responsiveness of your website. While you might not think a lot of your website visitors are on a mobile device you would be very surprised with the actually numbers. Many of the websites Allied Effect manages see 30-40%+ of monthly traffic from mobile devices. If you have any questions about making your website responsive and mobile-friendly please contact us and we will be happy to assist you in transforming your website to a mobile-friendly platform.

Google mobile-friendly

For a more in-depth look into Google’s mobile-friendly update visit their FAQ Blog Post on the subject;

You can also test your website’s mobile-friendliness directly with Google;

Super Bowl Advertising

We know it’s cliché to post a blog about Super Bowl ads the day after the “Big Game” but being a part of the advertising industry you can’t help but get caught up in our fellow agencies putting together some great ads on the biggest stage in US television.  When choosing the best advertising plan companies and agencies both look at what is the biggest “bang for the buck”.  Once you have targeted your market and message the next step is to find out what is the best (read most economically advantages) way to get that message out to your market.  For big brands with big budgets that want to talk to a large section of the market TV advertising is often a great way to get their message to consumers.

What we can’t stop talking about at Allied Effect is how much the price per viewer has gone up for Super Bowl advertising in the recent years.  According to a Forbes article on the subject in the last ten year (2004 – 2014) the ad dollars spent per viewer have gone from $2.09 to $3.00 (inflation has been adjusted for).  Does this mean the Super Bowl audience is worth more then it was 10 years ago?  Has the streaming video content and loss of TV viewership as a whole made the Super Bowl that much more valuable to TV advertisers?  Looking at the last 10 years we would have to say, Yes.  We also want to mention one must take into effect the amount of publicity these advertisers receive for advertising during the Super Bowl.  While they are taking advantage of the most watched single day sporting event in the world they also take into account the extra buzz and attention they receive from great blog post such as this one to the millions of YouTube views that will rack up after the commercial has aired.  It looks to us that advertisers are getting a lot for the almost $4.5 Million average being reported for a 30 second spot during the 2015 Super Bowl.

Ok so what was your favorite ad during this year’s Super Bowl?  The winner at Allied Effect was Squarespace’s  It had great placement early in the game, it was funny, and most importantly for us advertising dorks it had a great followup with the website.

Some may get a little tired of hearing all the “news” about Super Bowl commercials but we’re Ok with it as long as advertisers keep working with great agencies to produce good commercials incorporating all the other advertising areas available in today’s market.

Event Marketing

Power World Trade Show ISE Denver 2014I have personally loved event marketing as a way to connect with potential and current customers since I worked for a Top 40 radio station during college.  I started out as an intern for a popular morning show and one of my jobs would be to head out every morning to perform bits or give away concert tickets in town during the morning commute.  I realized very quickly how bad fans of the show wanted to connect with the voice from their radio.  Being the lowly intern who was made to drive around and compete silly tasks had its advantage when fans would come share how much they loved the show and were excited to meet someone from it.

Fast forward a few years and I’m still working with brands who are constantly looking to get their message across to potential customers by going to them.  And guess what I’m still using event marketing and include experiential marketing as part of 99% of the marketing plans I put together for businesses.  We all know how important online and social media advertising is but there is still something to be said for an honest face to face conversation.

Allied Effect finished up a trade show last weekend for a great client who is located in a small mountain town in Colorado.  They are looking to expand their customer base in the Denver metro area so we set them up at the International Sportsmen’s Expo held annually at the Colorado Convention Center.  With the majority of attendees recreating in the mountain towns of Colorado many knew the exact location of the client’s business but had never stopped in.  By brining the client to the customer in their own backyard and marketing to them in an event setting not only were sales made but the client was able to learn from the face to face conversations with customers what to do in order to earn their business.

Event and Experiential Marketing is not only about closing sales it’s about the hands on approach you can only give your customer when you talk to them in person and have them use your product while you facilitate the experience.  Marketing to a person with a person gives you the possibility to make them a life long loyal customer.

Logo Design

Logo Design can be a difficult project to complete when starting a company or rebranding a current organization.  And to be honest that’s OK.  After your businesses name, a logo is one of the first items potential customers will see and remember. I f you aren’t happy with your logo and don’t like the way it looks on your website or other marketing materials what do you think consumers will think about it?

Depending on how many cooks you have in the kitchen the process can take a long time and have many revisions.  The first thing to think about when starting your Logo Design is to plain for the length of time you have.  Are you pitching a startup to potential investors at the end of the week and need something ASAP or are you looking at rebranding your company and have a flexible time table.  Don’t set yourself up for frustration and set a time table and share with everyone involved from final decision makers to graphic artists.

As with most creative processes the more information you can provide to the artist the better.  Don’t be afraid to share all your notes, sketches, and other logos you and your team like to have a starting point.  Once you have your starting point let the artists begin.  This process is hard to explain but I came across the video below that has a wonderful artist featured and he does a great job of taking the viewer through his process of creating a logo design.

A final note about Logo Design, Please work with a graphic designer or artist you trust. Get a deal in writing and know what to expect.  Allied Effect has worked with many clients that need to have their logo designs “re-created” in order to have the correct digital file manufactured to keep their brand correct across all advertising mediums.  Don’t be afraid to ask questions and get input from multiple sources.  The final product will be your logo for many years to come and every logo design professional wants you to be happy with the final version.

Aaron Draplin Takes On a Logo Design Challenge from on Vimeo.

Website Hosting Fees

How much do you spend on website hosting fees a year?  If you don’t know, NOW is the time to check the Amex statement and learn.  Everyone company has, or should have, a website so why is it that the majority of business owners I meet with are still paying too much to host their company’s website?  It may seem like a small budgeting item to miss but by paying too much for your website you are missing out on allocating those dollars towards other marketing avenues.  Many businesses find great ROI on online advertising none I know of are getting a better return from their website by simply paying more a year to have it hosted.

Website hosting has turned into a more boring version but just as important of the phone bill.  Once the average business gets setup with a plan and is used to paying the bill they will continue to until someone has the time to price check and let’s be honest that can be a while.  Allied Effect has enabled many clients to turn a yearly marketing budget of $0 into $1,000s just by helping them price check the current services they are paying for and finding ways to cut those costs.

If it has been a few years since you have checked into what you’re paying your web designer, website hosting company, e-mail provider, media buyer, etc. contact Allied Effect to setup a consultation and we’ll go through  your marketing costs and help lower them where possible.

Free Marketing

I know this topic might sound gimmicky but I have noticed more and more of my clients are not taking advantage of the free marketing available to them.  Now here is the caveat, just because the marketing is “free” doesn’t mean you don’t have to put some work in.  The great thing about the topics I’m talking about today is they can be done on the couch while watching a baseball game in the evening.  You are still putting in some hours but you’ll see returns, I promise.

Many people will read this post and say this is already common knowledge, etc. etc. but listen not everyone is in the marketing industry this isn’t common for everyone and really it shouldn’t be.  I am a true believer in doing what you’re good at.  If that means engineering the latest technology keep your focus on your target and let someone who specializes in marketing focus on sharing your new product, idea, or service.  The problem is when most people start off they need to do everything themselves and that’s who I want to help.  OK, Let’s get started, I’m going to focus one three main sections of free marketing; directories, SEO, and information.

Directories can mean a lot of different things and because it’s 2014 and every business should have a well throughout and productive website we’ll focus on online directories.  Take the time to put your business information out into the world as much as possible.  From your universities alumni directory, social media sites (They all have an “about us” section that is a wonderful place to marketing who you are and what you do), local business listings, and don’t forget about search engines.  Google, Bing, Yahoo, they all have the same job to get customers the results they are looking for.  They provide multiple ways to provide information about your business to them free of charge, use it.  I’m going to go one step further with the search engine specific listings; Don’t forget about and more than that embrace the Map listings.  Without going into too much detail here more and more search engine responses are being localized and having your business on their map will be hugely beneficial.  Business listings across the board from search engines to local town websites will help you with your first step to make sure people can find you and find the correct information about your business.

SEO can be a delicate, confusing, and frustrating adventure but take a step back and rethink what you are trying to do.  At the most basic level you are making sure that your website is focused, easy to navigate, and both search engines as well as people know what your business is about.  Sometimes, as the saying goes, you have to go back before you can go forward.  Before you start going crazy with paying for SEO services and spending money on online keyword advertising take a look at your website, compartmentalize your different thoughts, and make sure you are doing as much for “free” before you start tapping into that marketing budget.

Last but not least, information.  It starts with talking to your current customers.  Don’t be afraid to ask people how they found you.  Most people want to share things about themselves so ask them.  You found us online, great, What were you searching for?  You saw our listing on (blank), excellent, I’m on their listing because…  You get the idea information is power and the more you can collect the better.  What about your website are you using analytic programs because Google, among others, has great free programs that can help you know who is using your website, how they are using it, and how they got there.  Putting all this information together is going to give you a much better plan and direction in all your marketing avenues.

I understand this has been a generalization and a very high level of only a few topics but after talking to business after business that believes they need to spend a lot of money on advertising to see results let’s all take a step back and remember the basics.  There are many blog posts and articles across the internet that will go into all these subject and more in a very detailed manner.  Read up, learn as much as you can, and of course if you want to bounce ideas off someone talk to someone in the marketing field.  Spend the time to get second opinions and have someone from the outside help make your plan and look over your information.  Taking some time to slow down and take advantage of the free marketing because there might not be a free lunch but if you are willing to do some of the work your self and have someone help guide you the returns will be great and like anything you do yourself very rewarding.

Getting Back to Basics

For those of you just being introduced to Allied Effect and myself, William Palmer, I wanted to give a quick recap of how Allied Effect was started.

I begun my career working in the radio industry leading marketing teams in a few markets across the US before I moved over to the agency world. Working directly for a media company and for organizations with many clients and different partner companies has given me a great verity of experience across the marketing spectrum. When a personal decision to move back to Colorado was made I decided to begin the task of job searching. After taking a few interviews and beginning to immerse myself back into the Colorado business world I realized it was time to take my experiences and expertise and offer my services directly to businesses.

If you talk to anyone who has lived or visited Colorado one topic that will continue to come up is the people. Colorado must bring out the best in everyone because on both the social and business level it is a great place to meet new friends and new business partners. I have a great group of local Colorado clients and hope to continue to grow Allied Effect as well as my client’s business. Please check back as we will continue to update how Allied Effect is doing and share new and interesting thoughts on all different marketing topics. While we are just getting started here at Allied Effect stay with us as we build our business right alongside our clients’.