Yes, it is 2015. It’s true that marketing is evolving every day and some of the old marketing channels no longer work for modern businesses. But, it’s also true that with everyone rushing towards the online game, there is now an opportunity to really stand out with some of the tried and true methods of “yesteryear.”
Just because so much of our world is now online doesn’t mean that people don’t still watch TV, listen to the radio, read the newspaper, or drive by giant billboards on the highway. In fact, people do most all of these things now more than ever!
We live in the age of information to be sure. However, people are still gathering their information from many of the same avenues they have for years. Consumers watch more TV and spend more time on the road now than they ever have. Radio won’t be dead any time soon and more and more studies are popping up about how major newspapers are making big pushes to stay at the top of the journalism game.
The fact is that every business is different. Lean on Allied Effect to help you figure out exactly which methods will give you the biggest and best return on your investment.